Challenge · App marketing

App marketing: an integrated setup for your app's ASO, acquisition and performance

Work your store visibility and your acquisition campaigns together, so that ASO and paid reinforce each other. And follow what becomes of the users you recruit, from install to in-app actions.

How we help you with your app marketing challenges

Let's grow your app's visibility, acquisition and engagement.

01
We audit your app ecosystem: acquisition and costs, retention, then the ASO side (ranking, quality of your App Store and Google Play listings).
02
We build the media mix that fits your objectives: Apple Search Ads, Google, Meta, Snapchat, TikTok, in-app display and proprietary channels.
03
We work your store listings: keywords, copy, screenshots, icon, ranking. ASO moves in step with paid, so that organic visibility and campaigns reinforce each other.
04
We design and produce the creatives that match the codes of each platform, each audience and each format.
05
We analyse the whole journey, from install to in-app actions: engaged users, retention, conversions, ROAS and revenue generated.

The technologies behind it

Proprietary DSP

With our in-house DSP, we control the buying and delivery of programmatic impressions across display, mobile and in-app environments.

A proprietary channel that lets us build personalised campaigns and optimise them against your objectives: visibility, acquisition, engagement or risk-free conversion (performance-based pricing).

See Mob Activate among our offerings

The Mobsuccess setup for your application

An app marketing team bringing the four disciplines together in one setup, with a shared read on performance: visibility, acquisition, monetisation, measurement.

ASO audit & management

Analysis of several hundred keywords (popularity, relevance, difficulty), competitive benchmark, then ongoing management of store-listing keywords and visuals, with the App Store and Google Play handled separately.

Performance acquisition

An in-app display and social media mix, bought through proprietary technology built for app performance, with a pay-on-action-obtained model and no management fees added on top of the media.

Proprietary offerwall

An offerwall format built natively for in-app: the user gets a reward by completing an action, with no break in experience, across every sector.

Mob Pacer

The trading AI that splits budgets across the five levers and continuously adjusts channels and creatives to hit the chosen indicators (CPI, CPA, ROAS, revenue per user, lifetime value).

App marketing audit

Is the acquisition strategy around your app genuinely performing?

We offer a full audit of your store presence, ongoing management of your keywords and visuals, and a multichannel performance setup. On acquisition, a model where you only pay for the results obtained remains possible depending on your app and objectives. The scope adjusts to what already exists on your side.

The ASO audit measures your organic store visibility, and Paid Content looks at the cost and ROAS of your acquisition campaigns. Enough to know which of the two costs you more before deciding.