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Challenge · Monitoring & analysis

Monitoring & analysis: know where you're seen, and where you're not

Before you produce a piece of content or launch a campaign, you need to know where you're starting from: where your budget is being delivered and how it performs, what your competitors publish every week, whether AI engines actually mention your brand.

Our audits give you a snapshot of one lever at a given moment. Our studies map your market. Our Mob Listening platform tracks it continuously. And our experts are always there to turn raw numbers into actionable insights.

These readings carry on throughout the engagement, with our teams or with your partners: they add to your setup without replacing any part of it.

How we help you take stock, lever by lever

More than 1,000 audits delivered, for more than 100 brands. Take stock of your strengths and your areas for improvement, with personalised advice and strategic recommendations from our experts.

Our audits

Social Lens

75 best practices assessed across three pillars, weighted by platform. Your competitors go through the same grid as you, in the same markets.

  • Strategy: which levers maximise your audience retention?
  • Content: what is the real performance of your visual and narrative hooks, and of your CTAs?
  • Optimisation: is your profile's value proposition strong and clear enough?

Study your search territory, in video and in AI answers

An audit looks at your accounts, a study looks at your market: what your audience is really searching for, and who answers it today.

  1. 01

    We map the questions your audience actually asks, in video search and in AI answers.

  2. 02

    We measure what each territory already captures, and who holds it today.

  3. 03

    We reverse-engineer the formats that win there, to write yours.

  4. 04

    You leave with your competitors' positions and a production plan ranked by order of release.

Our studies

vSEO, on YouTube and TikTok

What is your audience searching for, in its own words? Who holds those searches today, with which formats and lengths? Where do you have a real chance to take the spot?

Track your market continuously, with Mob ListeningIn beta

All your competitive visibility on a single screen, across the channels that drive your brand's digital performance.

The Mob Listening modules

  • Social media

    Where you stand on social versus your competitors: proprietary editorial score, ranking by platform and AI analysis of content.

  • GEO & vGEO

    How much AI mentions your brand: AI visibility score, prompt-by-prompt tracking, comparison by engine, plus a vGEO territory for video.

  • SEO & vSEO

    Your rankings on Google and in video (YouTube, TikTok) versus competitors: two scores at parity and a SERP-style table.

  • Reputation

    What people say about your brand and how it evolves: reputation score (sentiment, volume, risk), owned / earned and risk alerts.

  • Advertising

    How your competitors invest in advertising: active ads over time, creatives by channel and the most-used messages.

  • Local satisfaction

    The perception of your points of sale, store by store: Google rating over time and recurring verbatims.

  • App Stores (ASO)

    Your app on the stores versus competitors: ASO score, multi-store and multi-country comparison and recommendations.

See Mob Insights among our offerings

Free audits

Want a first diagnosis before going further?

Six free audits: pick the lever, fill in your details, and you get a score with recommendations you can apply straight away. Our experts are on hand to dig deeper, or to help you put them into practice.

  • Your share of voice against competitors, network by network
  • Where your brand shows up in AI answers
  • Your app's listing on the stores
  • Your conversion tracking, from pixel to attribution
Browse the six free audits

The other challenges

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Talk it through with one of our experts

When you contact us, you speak directly with a Mobsuccess expert who knows your challenges.

Contact us
  • Pauline Oudoire, Client Experience Director Pauline Oudoire Client Experience Director
  • Pablo Gurruchaga, Business Partner Pablo Gurruchaga Business Partner