Challenge · Performance and e-commerce
Performance and e-commerce: from the acquisition objective through to the measured result
Performance runs through the other challenges: a drive-to-store campaign goes after store visits, an app campaign after installs. Here, what you go after is revenue or qualified leads, at a cost you decide.
Two acquisition models, online sales and lead generation, on the same principle: every euro spent is tied to what it brings back, lever by lever, and the budget moves towards what converts without waiting for the campaign to end.
How we help you with your performance and e-commerce challenges
Let's run your acquisition campaigns all the way to measured performance.
- 01
We start from your objective to set the acquisition cost that fits you: per lead, per conversion…
- 02
We build the acquisition setup on the channels your audiences actually use: Meta, Google, TikTok, programmatic display.
- 03
Our in-house studio produces the creatives and their variations, for each channel and each format.
- 04
We switch on our media trading AI: it reallocates budget continuously towards what converts.
- 05
We measure what the campaign produces: revenue and ROAS, or volume and cost per qualified lead depending on your model.
The technologies behind it
Mob Allocator
Media consumption shifts from one region to the next, and from one city to the next. The channel that works around one store will not necessarily work around the next.
Mob Allocator calculates, for each point of sale, the budget for each channel, from the real consumption data of its territory.
A store in a dense area and an isolated store do not get the same media mix, nor the same budget per channel.
Mob Pacer
Given the objective you have set, the media trading AI it moves budget from one channel to another continuously, towards the segments that generate revenue.
At the same time, it tests combinations of audiences and creatives on each channel, and keeps the ones that convert.
On the campaigns we run with the tool, ROAS climbs by more than 20% within a few weeks, and ROI is multiplied by 1.7 on average (Mobsuccess internal data).
Pre-flight creative scoring
Our AI, trained on 12 billion impressions (Mobsuccess internal data), scores every creative on its appeal and its conversion potential, before it goes live. The lowest-scoring ones are dropped before spending a single euro.
The other challenges
Creative
- Content strategy Build a content architecture centred on your audience: the right message, where, to whom, and when. I want to rethink my strategy
- Content production Produce more content, without compromising on quality or creativity. I want to keep the pace with my teams
- Social media management Structure, produce and publish the right content, in the right place, to engage your audience. I want to structure my social presence
Activate
- Drive-to-store Tailor local communication to every store, every territory, every activity peak. I want to drive store footfall
- Branding campaigns Make your brand stand out nationally and locally, with messages designed for each audience. I want to grow my brand awareness
- App marketing Bring in qualified users at the best cost, and keep them over time. I want users who stay
Talk it through with one of our experts
When you contact us, you speak directly with a Mobsuccess expert who knows your challenges.
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Pauline Oudoire Client Experience Director -
Pablo Gurruchaga Business Partner