Flunch
One creative line, across nine channels and fifty formats
A tender won in early 2026: Flunch was looking for an agency able to hold the same creative line from the restaurant tray to the social feed, while absorbing a high volume of production. The answer for a campaign comes down to three levels of key visuals.
The context
Flunch is a French self-service restaurant chain, located mainly on the outskirts of towns and in shopping centres. Its pace is set by commercial operations: an offer, a period, and every medium to cover at the same time.
The brief was explicit. Flunch was looking for an agency able to hold a consistent creative line across every medium (print, digital, CRM, social media) while absorbing a high volume of production without any loss of quality.
The hard part is not the volume itself, it is what volume does to consistency: the more an operation is rolled out, the more it scatters, and the more each medium ends up going its own way.
What we did
The answer for a campaign comes down to three levels of key visuals, one for each stage of the journey.
The first is social media, at the top of the funnel, where differentiation is at its highest: this is where we take risks. The second covers digital, CRM and the website, at the consideration stage: the same campaign, still with some editorial freedom to support the choice.
The third is in-restaurant print, at the end of the journey and one hundred per cent promotional: one message, one offer, one purchase decision. In all, a typical campaign draws on nine channels, from TikTok to print by way of the App Store, email, display and Google.
Results
A single campaign rolls out across every medium, without the creative line getting diluted along the way.
