Case studies

Projects that resonate.

Explore our case studies by sector, challenge or lever.

Alain Afflelou

Eight countries, 1,410 stores, one local set-up

Targeting areas built store by store, a media mix adapted to the maturity of each market, creatives adapted to local language and habits: how Mobsuccess activated drive-to-store for an international network across four continents, simultaneously.

8Countries activated simultaneously
1,410Stores covered
  • Retail
  • Eyewear
  • Local marketing
  • International
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Saint Maclou

National awareness to re-establish across 132 catchment areas

Targeting areas redrawn by drive time, investment allocated on the real potential of each point of sale, advertising creative industrialised with AI: the Mobsuccess methodology serving the transformation of a 132-store brand.

+24%Black Friday revenue (vs previous year)
+155%Web visits from social media
  • Retail
  • Home & decor
  • Local marketing
  • AI creative
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Weldom

Targeting a population that changes with the seasons

Catchment areas resized from real mobility flows, budgets reallocated store by store, impact isolated by comparison with control stores: how Mobsuccess made the local targeting of a neighbourhood retailer as shifting as the local areas it serves.

+66%Incremental ROAS (iROAS), 2025 campaigns
÷2Cost per incremental visit (CPVi)
  • Retail
  • DIY
  • Local marketing
  • Incrementality measurement
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Decathlon Germany

A six-click form, and more footfall in every store

Catchment areas and budgets prepared store by store, three ready-to-use creatives, an order in six clicks: how Decathlon's German network enabled its stores to launch their own local campaigns, and measured what they bring in visits.

+4.9%Incremental footfall in activated stores
50%Of the catchment area covered
  • Retail
  • Sport
  • Local marketing
  • Incrementality measurement
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Engie

Turning a brand channel into appointment viewing

Analysis, strategy, content and media: since 2024, Mobsuccess has supported Engie's consumer YouTube channel. Subscribers, watch time and organic views are all growing.

+232%Subscribers per year
+49%Organic views per year
  • Energy
  • Editorial
  • Video
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Flunch

One creative line, across nine channels and fifty formats

A tender won in early 2026: Flunch was looking for an agency able to hold the same creative line from the restaurant tray to the social feed, while absorbing a high volume of production. The answer for a campaign comes down to three levels of key visuals.

9Channels to activate per campaign
85Assets to produce per campaign
  • Food service
  • Content factory
  • Print
  • Paid social
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Decathlon

More than ten thousand assets produced, one set of brand guidelines

A collaboration that began in 2023: rolling out Decathlon's key commercial moments across every channel, print and digital, with the same graphic rigour. More than two thousand operations later, the foundation holds.

+10kAssets produced
+100Formats to cover
  • Retail
  • Sport
  • Content factory
  • Print
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Decathlon

Halving the cost per install, and driving purchases after it

Multichannel strategy, creative testing and audience activation for the Decathlon Shopping app in France: the acquisition cost falls by half, and the 30-day average basket grows.

-50%Cost per install (CPI)
+20%30-day average basket
  • Retail
  • Sport
  • User acquisition
  • Paid social
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McDonald's

Getting McDo+ installed, and getting it used

Delivery and optimisation of a mobile display campaign for the McDo+ loyalty programme: the goal did not stop at the install, but at the cost of an order placed through the app.

+200%Conversion rate on our installs
11Average return on investment
  • Food service
  • User acquisition
  • Display
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Floa Banque

Steering acquisition by the Mini Prêt, not by the install

Three years of collaboration, an always-on programme on iOS and Android, and ASO run by the same team: at Floa, every euro is judged on its ability to produce a Mini Prêt, not an install.

-82%Cost per Mini Prêt, January to September
400+Mini Prêts per month at peak
  • Finance
  • Apps
  • User acquisition
  • ASO
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Écouter Voir

Same budget: 35 optimised stores against 34 controls

A Christmas campaign across 69 centres in Normandy, split in two: one half run by Mob Pacer, which reallocates budget between Meta and Display every four hours, the other left unoptimised. Same budget, two results.

+11.4%Estimated uplift in clicks
+3.7%Estimated uplift in visit score
  • Retail
  • Eyewear
  • Incrementality measurement
  • Display
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Bankin

61,000 installs, and above all 15,000 banks connected

An always-on display campaign since 2022, optimised on an action rather than a download: the moment the user finally links their bank account to the app.

+61KInstalls in one year
+15KNew users who linked their bank
  • Finance
  • Apps
  • User acquisition
  • Display
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Talk it through with one of our experts

When you contact us, you speak directly with a Mobsuccess expert who knows your challenges.

  • Pauline Oudoire, Client Experience Director Pauline Oudoire Client Experience Director
  • Pablo Gurruchaga, Business Partner Pablo Gurruchaga Business Partner