Saint Maclou
National awareness to re-establish across 132 catchment areas
Targeting areas redrawn by drive time, investment allocated on the real potential of each point of sale, advertising creative industrialised with AI: the Mobsuccess methodology serving the transformation of a 132-store brand.
The context
Saint Maclou has 132 stores, 1,300 employees and sixty years in the floor-covering market. Awareness that few brands can claim, but an image long associated with carpet alone.
Market expectations have changed: personalisation, sustainability and, above all, proximity.
The challenge was therefore not the brand’s national awareness but its local consideration: making the full breadth of the range known in each catchment area, and converting that awareness into appointments and quote requests.
What we did
Mobsuccess rebuilt the media set-up at point-of-sale level. Geo-planning: national delivery replaced by drive-time (isochrone) areas defined store by store, bringing to zero the 36% of impressions previously served outside the catchment area.
Budget planning: investment allocated on the real potential of each point of sale, cross-referencing twelve months of GPS footfall data, market share and competitive pressure, to concentrate the effort on the 39 stores with the highest business stakes. Media planning: a full-funnel architecture combining Pinterest and DOOH to build awareness, and Meta and Demand Gen for consideration and conversion.
Content factory: AI-assisted production of creatives from existing visuals, with no filming, and a landing page for each store including directions, reviews and local offers. The whole set-up is run and optimised continuously by the Mobsuccess teams.
Results
National awareness converted into local performance: in November 2025, the brand recorded +24% revenue over the Black Friday period.
- Media delivery refocused on each store's real catchment area, and investment allocated on its business potential.
- Creative production industrialised with artificial intelligence and one landing page per point of sale, to convert the brand's awareness into appointments.
Les créations produites
More cases in the same field
350 outlets running their own local communications, a head office that stays in control
How a brand with 350 outlets made its company-owned and franchised outlets autonomous across all their local communications (digital and physical) without the brand going off in every direction.
Eight countries, 1,410 stores, one local set-up
Targeting areas built store by store, a media mix adapted to the maturity of each market, creatives adapted to local language and habits: how Mobsuccess activated drive-to-store for an international network across four continents, simultaneously.
Targeting a population that changes with the seasons
Catchment areas resized from real mobility flows, budgets reallocated store by store, impact isolated by comparison with control stores: how Mobsuccess made the local targeting of a neighbourhood retailer as shifting as the local areas it serves.
